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What’s the best social media platform for your iGaming business
A lot of attention is paid these days on the reputation of brands across social media, especially in the world of casinos and gambling industry. You can’t fit a round peg in a square hole, and it’s...
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Creating a culture of mistakes
This is a guest contribution by Dr. Darina Goldin, Director of Data Science at Bayes Esports in Berlin. If you would like to submit a contribution please contact Bill Beatty for submission details....
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Four ways to gather employee feedback and use it effectively
Gathering employee feedback can be tricky. Everyone’s got their own hang-ups and fears and biases, and getting to the truth isn’t always easy. To do it, you’ll likely need a mix of face to face...
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Transform your productivity with these hacks
Do you remember what it’s like working at an office? For some of us, going back to the office may be a pipedream. Whether we ‘love it’ or ‘loathe it,’ working from home is the new normal for the...
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Business owners should turn to podcasts in 2021 to make money
There are plenty of ways businesses can advertise and market their goods and services, but many of them become stale after a while. Everyone is now becoming more accustomed to visiting a website,...
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Creating a podcast is easier, and more effective, than you may think
One of the best ways to increase exposure, which equates to more sales, for a business is to introduce a podcast. There are a number of reasons why this is now a good idea, and getting started isn’t...
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What Google Analytics matter most? Learn the basics for any business
Google Analytics is an incredibly useful, powerful way to analyze your site’s performance. A lot of it can seem daunting for a first-time user, and what you find valuable might depend on what type of...
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The top 10 business books for 2021
Knowledge is power, and the top 10 business books below can give gambling operators and affiliates that extra edge for 2021. While there’s a plethora of books released over the last 12 months, we’ve...
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8 interview red flags to avoid
Interviewing for a new job is a bit like a game of poker. You’ve been dealt a hand (previous experience), either strong or poor, and how much you succeed in large part depends on how you play it (the...
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How to find investors for a startup or business expansion
Anyone who has ever tried to launch a new business with limited capital knows how difficult it can be to find adequate funding. It takes a lot of effort and patience, as well as a commitment to be...
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Life experiences provide a great foundation to excel at business
There are a lot of ways to get the necessary tools and skills to be successful in the business world – higher education, internships, mentoring and on-the-job training. Perhaps most important, though,...
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Affiliate marketing and terminology to help businesses grow in 2021
2021 is almost here and, after the difficult year it’s been, now is a chance for businesses to dig in and implement strategies to ensure greater longevity going forward. The COVID-19 pandemic has shown...
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Where businesses should send their marketing dollars in 2021
COVID-19 has been the biggest disruptor of global commerce in recent years, even bigger than the recession-not-recession of 2008. As the year wraps up and 2021 is set to arrive, it’s a perfect time for...
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CalvinAyre.com’s most read Venture stories of 2020
2020 has provided entirely new hurdles to new businesses and work life. Here are the top Venture stories that took a peek into what was happening, and how we could help, in 2020. New gold mines are...
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Level up your marketing efforts with Google Tag Manager
For any business, and particularly for gambling sites, knowing where your marketing spend is working and where it isn’t is important. Google Analytics, which we’ve already covered separately, can help...
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How the Rule of Awkward Silence could improve business
Awkward silences can be tricky to navigate. Is someone being thoughtful, or just weird? But thanks to a new trend amongst high powered CEOs, the Rule of Awkward Silence could become a new trend in the...
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Buying a player’s time. Are we providing enough satisfaction?
This is a guest contribution by Matthias Ciappara a Gamification and Player Engagement Specialist and Consultant of XperiencePlay. If you would like to submit a contribution please contact Bill Beatty...
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Increasing your transparency in the office
How much do you let your walls down when interacting with colleagues, superiors and direct reports? Do you keep a stiff upper lip and only reveal the depths of your personality when necessary, or are...
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Filling out a self-assessment in a few easy steps
It’s the beginning of the year, and for so many companies that means performance reviews are coming soon, or already underway. For employees, that means completing a self-assessment, a task which so...
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You Lead by Minter Dial teaches leadership from within: Book Review
Authenticity comes at a premium nowadays, and that’s true when becoming a leader of employees, customers, or the public at large. In his new book You Lead, Minter Dial doesn’t just tell the reader how...
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